diff --git a/.env b/.env
index c37d32dbc2..4812abeaa5 100644
--- a/.env
+++ b/.env
@@ -1,5 +1,5 @@
 # compose
-IMAGE_VERSION=0.1.0
+IMAGE_VERSION=0.3.1-alpha
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 
 # Collector