Here’s a bunch of use cases and #fonts we looked into using
USE CASE: jumbotron headings on the main website, aka leading sentences
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big, swashy italic serif
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Tiempos Headline
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Publico Headline
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Arnhem
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Galaxie Copernicus
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Lyon Display
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cool slab serifs that aren’t too techy
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1920s style: Sentinel
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modern: Foro
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klinic: like archer and museo had a baby
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ff tisa: soft yet sharp, modern & bookish
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round sans serif (May be a little too "GE"?)
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Varela round
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Brandon Grotesk/Text
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GT Pressura - not feelin it
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Museo Sans rounded- nice for headers but don’t love for jumbotron
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sans serifs that are condensed, to contrast with our logotype.
- Gotham condensed or Gotham X-Narro
USE CASE: secondary headers on the website
USE CASE: level 3 text on the main website. this might be a paragraph long but will still be bigger/different than...
USE CASE: extended body text. blog posts, proposals, case studies, etc
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modern digital-friendly serifs and slab serifs
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Skolar
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FF avance
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FF Tisa
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Source Serif (more of a transitional, but it’s nice)
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Roboto Slab
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Sentinel ScreenSmart
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Tiempos Text
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Fedra Serif
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legible grotesks with some character (read: not Helvetica)
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Cooper Hewitt
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Source Sans Pro
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Trade Gothic
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Roboto
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Gotham Narrow
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Colfax
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Atlas Grotesk
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Encode Sans
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Benton Sans
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Bureau Grot
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Armitage
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We may also make handwriting fonts for each employee, using paintfont.com
// other shit:
elite + doesn’t take itself too seriously = swagger
identity needs to be:
fun
creative
unique
contemporary
professional
solid
varied
frank
punctuate things. because that’s just how we roll.