diff --git a/CHANGELOG.md b/CHANGELOG.md
index d08af98adf..a852a922dc 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -3,6 +3,7 @@
 ## Upcoming
 
 - `apollo`
+  - Update shortlinks to use go.apollo.dev instead of bitly [#1790](https://github.com/apollographql/apollo-tooling/pull/1790)
   - Support disabling literal stripping when extracting queries.  [1703](https://github.com/apollographql/apollo-tooling/pull/1703)
 - `apollo-codegen-flow`
   - <First `apollo-codegen-flow` related entry goes here>
diff --git a/packages/apollo-language-server/src/config/loadConfig.ts b/packages/apollo-language-server/src/config/loadConfig.ts
index 6ba26d5a6a..430b006676 100644
--- a/packages/apollo-language-server/src/config/loadConfig.ts
+++ b/packages/apollo-language-server/src/config/loadConfig.ts
@@ -90,20 +90,19 @@ export async function loadConfig({
 
   if (configPath && !loadedConfig) {
     return Debug.error(
-      `A config file failed to load at '${configPath}'. This is likely because this file is empty or malformed. For more information, please refer to: https://bit.ly/2ByILPj`
+      `A config file failed to load at '${configPath}'. This is likely because this file is empty or malformed. For more information, please refer to: https://go.apollo.dev/t/config`
     );
   }
 
   if (loadedConfig && loadedConfig.filepath.endsWith("package.json")) {
     Debug.warning(
-      'The "apollo" package.json configuration key will no longer be supported in Apollo v3. Please use the apollo.config.js file for Apollo project configuration. For more information, see: https://bit.ly/2ByILPj'
+      'The "apollo" package.json configuration key will no longer be supported in Apollo v3. Please use the apollo.config.js file for Apollo project configuration. For more information, see: https://go.apollo.dev/t/config'
     );
   }
 
   if (requireConfig && !loadedConfig) {
     return Debug.error(
-      `No Apollo config found for project. For more information, please refer to:
-      https://bit.ly/2ByILPj`
+      `No Apollo config found for project. For more information, please refer to: https://go.apollo.dev/t/config`
     );
   }
 
@@ -145,7 +144,7 @@ export async function loadConfig({
   else if (loadedConfig && loadedConfig.config.service) projectType = "service";
   else
     return Debug.error(
-      "Unable to resolve project type. Please add either a client or service config. For more information, please refer to https://bit.ly/2ByILPj"
+      "Unable to resolve project type. Please add either a client or service config. For more information, please refer to https://go.apollo.dev/t/config"
     );
 
   // DETERMINE SERVICE NAME
diff --git a/packages/apollo-language-server/src/project/client.ts b/packages/apollo-language-server/src/project/client.ts
index df59d5fa16..156a84a192 100644
--- a/packages/apollo-language-server/src/project/client.ts
+++ b/packages/apollo-language-server/src/project/client.ts
@@ -134,7 +134,7 @@ export class GraphQLClientProject extends GraphQLProject {
         "⚠️  It looks like there are 0 files associated with this Apollo Project. " +
           "This may be because you don't have any files yet, or your includes/excludes " +
           "fields are configured incorrectly, and Apollo can't find your files. " +
-          "For help configuring Apollo projects, see this guide: https://bit.ly/2ByILPj"
+          "For help configuring Apollo projects, see this guide: https://go.apollo.dev/t/config"
       );
     }
 
diff --git a/packages/apollo-language-server/src/providers/schema/endpoint.ts b/packages/apollo-language-server/src/providers/schema/endpoint.ts
index 174913fe03..78bea63931 100644
--- a/packages/apollo-language-server/src/providers/schema/endpoint.ts
+++ b/packages/apollo-language-server/src/providers/schema/endpoint.ts
@@ -49,7 +49,7 @@ export class EndpointSchemaProvider implements GraphQLSchemaProvider {
             "\nIt expected a JSON schema introspection result, but got an HTML response instead." +
             "\nYou may need to add headers to your request or adjust your endpoint url.\n" +
             "-----------------------------\n" +
-            "For more information, please refer to: https://bit.ly/2ByILPj \n\n" +
+            "For more information, please refer to: https://go.apollo.dev/t/config \n\n" +
             "The following error occurred:\n-----------------------------\n" +
             e.message
         );
@@ -68,7 +68,7 @@ export class EndpointSchemaProvider implements GraphQLSchemaProvider {
             "By default, when an endpoint, Graph Manager API key, or localSchemaFile isn't provided, Apollo tries to fetch a schema from " +
             DefaultServiceConfig.endpoint.url +
             "\n-----------------------------\n" +
-            "\nFor more information, please refer to: https://bit.ly/2ByILPj \n\n" +
+            "\nFor more information, please refer to: https://go.apollo.dev/t/config \n\n" +
             "The following error occurred: \n" +
             "-----------------------------\n" +
             e.message
diff --git a/packages/apollo-language-server/src/providers/schema/index.ts b/packages/apollo-language-server/src/providers/schema/index.ts
index 04983b5d51..bc9c57d4e0 100644
--- a/packages/apollo-language-server/src/providers/schema/index.ts
+++ b/packages/apollo-language-server/src/providers/schema/index.ts
@@ -65,6 +65,6 @@ export function schemaProviderFromConfig(
   }
 
   throw new Error(
-    "No schema provider was created, because the project type was unable to be resolved from your config. Please add either a client or service config. For more information, please refer to https://bit.ly/2ByILPj"
+    "No schema provider was created, because the project type was unable to be resolved from your config. Please add either a client or service config. For more information, please refer to https://go.apollo.dev/t/config"
   );
 }
diff --git a/packages/apollo/src/Command.ts b/packages/apollo/src/Command.ts
index fc3ef34675..bed86ba78b 100644
--- a/packages/apollo/src/Command.ts
+++ b/packages/apollo/src/Command.ts
@@ -227,7 +227,7 @@ export abstract class ProjectCommand extends Command {
       });
     } else {
       throw new Error(
-        "Unable to resolve project type. Please add either a client or service config. For more information, please refer to https://bit.ly/2ByILPj"
+        "Unable to resolve project type. Please add either a client or service config. For more information, please refer to https://go.apollo.dev/t/config"
       );
     }
 
diff --git a/packages/apollo/src/utils/validateHistoricParams.ts b/packages/apollo/src/utils/validateHistoricParams.ts
index ee98dfc531..b31d04fb39 100644
--- a/packages/apollo/src/utils/validateHistoricParams.ts
+++ b/packages/apollo/src/utils/validateHistoricParams.ts
@@ -29,7 +29,7 @@ export function validateHistoricParams({
 
     if (from >= 0) {
       throw new Error(
-        "Please provide a valid duration for the --validationPeriod flag. Valid durations are represented in ISO 8601, see: https://bit.ly/2DEJ3UN."
+        "Please provide a valid duration for the --validationPeriod flag. Valid durations are represented in ISO 8601, see: https://go.apollo.dev/t/iso-durations."
       );
     }
   }
diff --git a/packages/vscode-apollo/src/utils.ts b/packages/vscode-apollo/src/utils.ts
index 62e099c6cf..c31ad9930a 100644
--- a/packages/vscode-apollo/src/utils.ts
+++ b/packages/vscode-apollo/src/utils.ts
@@ -52,7 +52,7 @@ export const printStatsToClientOutputChannel = (
     client.outputChannel.appendLine(
       "❌ Service stats could not be loaded. This may be because you're missing an apollo.config.js file " +
         "or it is misconfigured. For more information about configuring Apollo projects, " +
-        "see the guide here (https://bit.ly/2ByILPj)."
+        "see the guide here (https://go.apollo.dev/t/config)."
     );
     return;
   }